Virtual assistance, customer support and remote jobs
Businesses everywhere need people to answer customers, manage inboxes and calendars, update spreadsheets and handle admin. This work can be done from home in Kenya, and our good English, time zone (close to Europe and the Middle East) and growing BPO industry make Kenyans popular hires.
This lesson complements Working as a virtual assistant with where to find the jobs.
Types of roles
| Role | What you do | Skills |
|---|---|---|
| Virtual assistant (VA) | Email, calendar, bookings, research, documents | Google Workspace, organisation, clear writing |
| Customer support (chat/email) | Answer customer questions, solve problems | Typing speed, patience, product knowledge |
| Call centre agent | Phone support or sales | Clear speaking, calm under pressure |
| Social media support | Reply to comments and DMs for brands | Tone, speed |
| Data entry and admin | Updating CRMs, spreadsheets, catalogues | Accuracy, Excel/Sheets |
| Online bookkeeping assistant | Recording invoices and receipts | Excel, QuickBooks/Xero basics |
| Executive / real-estate / e-commerce VA | Specialist support for one industry | Industry tools |
Where to find these jobs
| Platform | What it is |
|---|---|
| Upwork | Freelance VA and support contracts |
| Fiverr | Package VA services ("10 hours of admin support") |
| LinkedIn Jobs | Remote and local roles; set location to "Remote" |
| We Work Remotely | Remote jobs, including customer support |
| Remote OK | Remote jobs; filter by "worldwide" |
| Remote.co | Curated remote job listings |
| Working Nomads | Remote job listings by category |
| BrighterMonday | Kenyan jobs, including BPO and remote roles |
| Fuzu | Kenyan and East African jobs and courses |
| MyJobMag Kenya | Kenyan job listings |
BPOs (business process outsourcing companies) in Kenya hire agents for international clients, often with training, a salary and benefits. Look up the careers pages of large contact-centre companies operating in Nairobi, Mombasa and other towns, and check the Ajira Digital and Jitume programmes for partner opportunities.
Getting hired
- Set up properly: a laptop, a headset with a microphone, and backup internet (a Safaricom/Airtel hotspot besides home Wi-Fi). Many jobs test your speed.
- Learn the tools: Google Workspace (Gmail, Calendar, Docs, Sheets), Microsoft 365, Zoom, Slack, Trello/Asana, a help-desk tool (Zendesk, Freshdesk, HubSpot: most have free trials or courses). This hub covers Google Workspace, Word and Excel.
- Record a 1-minute introduction video (clear voice, good light, quiet background). Clients love it.
- Create a one-page CV for remote work: typing speed, tools, availability in their time zone, and results ("handled 60 customer chats a day with 95% satisfaction").
- Apply consistently: 5 tailored applications a day.
Interview questions to prepare
- "Tell me about a time you dealt with an angry customer."
- "How do you prioritise when everything is urgent?"
- "What would you do if you didn't know the answer to a customer's question?"
- "Show us your typing speed" (aim for 50+ words per minute, accurately).
Answer with the STAR method: Situation, Task, Action, Result.
Customer support writing: practise
Good support replies thank, solve and confirm:
Hi Amina, thank you for reaching out, and sorry your order is late. I've checked: it left our Nairobi warehouse this morning and the rider will deliver by 4 pm today. I've also added free delivery to your next order for the trouble. Is there anything else I can help with?
Why customer support is a solid career entry
Companies around the world need people to answer customer questions by chat, email, phone and social media. Kenya has a growing business process outsourcing (BPO) sector and many remote support roles, valued for English fluency and customer-service skills. Support jobs teach communication, problem solving, product knowledge and working with software, and they can lead to team lead, quality assurance, training, customer success and operations roles.
Channels and what they require
| Channel | Skills | Typical metrics |
|---|---|---|
| Phone (voice) | Clear speech, active listening, calm under pressure | Average handle time, first-call resolution |
| Live chat | Fast, accurate typing; handling several chats at once | First response time, customer satisfaction (CSAT) |
| Email/tickets | Clear writing, thorough answers, organisation | Resolution time, ticket backlog |
| Social media | Brand voice, public tact, escalation judgement | Response time, sentiment |
Key metrics explained
| Metric | Meaning |
|---|---|
| CSAT | Customer satisfaction score from post-interaction surveys |
| NPS | Net Promoter Score: how likely customers are to recommend the company |
| FCR | First contact resolution: solved without follow-up |
| AHT | Average handle time per interaction |
| FRT | First response time |
| QA score | Internal review of quality against a checklist |
Good agents balance speed with quality: rushing to reduce handle time while leaving problems unsolved hurts FCR and CSAT.
The structure of an excellent support reply
Hi Wanjiru,
Thank you for reaching out, and I'm sorry your order arrived late. I understand how
frustrating that is, especially for a birthday.
I've checked your order #1024: the delay happened at our courier's depot. I've refunded
the KSh 250 delivery fee to your M-Pesa (it should reflect within 24 hours), and I've
added a 10% discount code (SORRY10) for your next order.
If there's anything else I can help with, just reply to this email.
Best regards,
Brian, Customer Care| Part | Purpose |
|---|---|
| Greeting with name | Personal and respectful |
| Acknowledge and empathise | Shows you understand the problem |
| Explain what you found and did | Builds trust |
| Clear next steps and timelines | Sets expectations |
| Offer further help | Leaves the door open |
Handling difficult customers (the HEARD method)
- Hear: let them explain without interrupting.
- Empathise: "I understand why that's frustrating."
- Apologise: for the experience, even if the company isn't fully at fault.
- Resolve: offer a solution or clear options.
- Diagnose: afterwards, note the root cause so it can be fixed for others.
Stay calm, don't take anger personally, follow policy, and escalate to a supervisor when needed (threats, legal issues, requests beyond your authority).
Tools you'll use
| Tool type | Examples |
|---|---|
| Help desk / ticketing | Zendesk, Freshdesk, Help Scout, Zoho Desk |
| CRM | Salesforce, HubSpot |
| Live chat | Intercom, LiveChat, Zendesk Chat |
| Knowledge base | Internal wikis, Notion, Confluence |
| Communication | Slack, Microsoft Teams |
Free trials and tutorials help you learn the basics; mention specific tools on your CV when you've practised them.
Preparing for assessments and interviews
- Typing test: practise to reach a good speed with high accuracy (many chat roles test this).
- English and writing tests: grammar, spelling, comprehension; proofread carefully.
- Role plays: practise with a friend acting as an angry customer.
- Situational questions: use STAR (Situation, Task, Action, Result).
- Technical setup checks for remote roles: internet speed, backup connection, headset, quiet space, computer specifications.
Remote support work setup
- A reliable computer meeting the employer's specifications.
- Primary internet plus a backup connection; a UPS for power outages.
- A noise-cancelling headset with a microphone.
- A quiet, professional workspace.
- Understanding of shift schedules and time zones (many roles serve customers in Europe or North America).
Career growth
| Next step | What it involves |
|---|---|
| Senior agent / specialist | Complex cases, mentoring new agents |
| Quality assurance analyst | Reviewing interactions, scoring, coaching |
| Team lead / supervisor | Managing a team, schedules, metrics |
| Trainer | Onboarding new agents, creating materials |
| Customer success manager | Proactive relationship management with key customers |
| Workforce management / operations | Forecasting, scheduling, process improvement |
Practice
- Rewrite three blunt replies into empathetic, solution-focused responses.
- Role-play an angry customer call using the HEARD method.
- Take a typing test and set a 4-week improvement goal.
- Write a knowledge base article answering a common question for a fictional company.
- Prepare STAR answers for three common customer service interview questions.
Think about it: A customer angrily demands a refund that company policy doesn't allow. How do you respond professionally?Show answer
Listen, acknowledge their frustration, and explain the policy clearly and politely without blaming them. Offer the alternatives you can provide (replacement, credit, repair, escalation to a supervisor for review), set clear expectations, and document the conversation. Staying calm and offering options often resolves the situation even when the exact request isn't possible.
Check yourself
What does BPO stand for? Write the three words.
Show answer
business process outsourcing
Which interview answer method uses Situation, Task, Action, Result?
Show answer
STAR
What should you have besides home Wi-Fi for remote work?
Show answer
backup internet
A good support reply should thank, solve and ...?
Show answer
confirm
Name one help-desk tool used in customer support.
Show answer
Zendesk
What does CSAT measure? (two words)
Show answer
customer satisfaction
What does FCR stand for? (three words)
Show answer
first contact resolution
In the HEARD method, what does the R stand for?
Show answer
resolve