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Virtual assistance, customer support and remote jobs

Businesses everywhere need people to answer customers, manage inboxes and calendars, update spreadsheets and handle admin. This work can be done from home in Kenya, and our good English, time zone (close to Europe and the Middle East) and growing BPO industry make Kenyans popular hires.

This lesson complements Working as a virtual assistant with where to find the jobs.

Types of roles

RoleWhat you doSkills
Virtual assistant (VA)Email, calendar, bookings, research, documentsGoogle Workspace, organisation, clear writing
Customer support (chat/email)Answer customer questions, solve problemsTyping speed, patience, product knowledge
Call centre agentPhone support or salesClear speaking, calm under pressure
Social media supportReply to comments and DMs for brandsTone, speed
Data entry and adminUpdating CRMs, spreadsheets, cataloguesAccuracy, Excel/Sheets
Online bookkeeping assistantRecording invoices and receiptsExcel, QuickBooks/Xero basics
Executive / real-estate / e-commerce VASpecialist support for one industryIndustry tools

Where to find these jobs

PlatformWhat it is
UpworkFreelance VA and support contracts
FiverrPackage VA services ("10 hours of admin support")
LinkedIn JobsRemote and local roles; set location to "Remote"
We Work RemotelyRemote jobs, including customer support
Remote OKRemote jobs; filter by "worldwide"
Remote.coCurated remote job listings
Working NomadsRemote job listings by category
BrighterMondayKenyan jobs, including BPO and remote roles
FuzuKenyan and East African jobs and courses
MyJobMag KenyaKenyan job listings

BPOs (business process outsourcing companies) in Kenya hire agents for international clients, often with training, a salary and benefits. Look up the careers pages of large contact-centre companies operating in Nairobi, Mombasa and other towns, and check the Ajira Digital and Jitume programmes for partner opportunities.

Getting hired

  1. Set up properly: a laptop, a headset with a microphone, and backup internet (a Safaricom/Airtel hotspot besides home Wi-Fi). Many jobs test your speed.
  2. Learn the tools: Google Workspace (Gmail, Calendar, Docs, Sheets), Microsoft 365, Zoom, Slack, Trello/Asana, a help-desk tool (Zendesk, Freshdesk, HubSpot: most have free trials or courses). This hub covers Google Workspace, Word and Excel.
  3. Record a 1-minute introduction video (clear voice, good light, quiet background). Clients love it.
  4. Create a one-page CV for remote work: typing speed, tools, availability in their time zone, and results ("handled 60 customer chats a day with 95% satisfaction").
  5. Apply consistently: 5 tailored applications a day.

Interview questions to prepare

  • "Tell me about a time you dealt with an angry customer."
  • "How do you prioritise when everything is urgent?"
  • "What would you do if you didn't know the answer to a customer's question?"
  • "Show us your typing speed" (aim for 50+ words per minute, accurately).

Answer with the STAR method: Situation, Task, Action, Result.

Customer support writing: practise

Good support replies thank, solve and confirm:

Hi Amina, thank you for reaching out, and sorry your order is late. I've checked: it left our Nairobi warehouse this morning and the rider will deliver by 4 pm today. I've also added free delivery to your next order for the trouble. Is there anything else I can help with?

Why customer support is a solid career entry

Companies around the world need people to answer customer questions by chat, email, phone and social media. Kenya has a growing business process outsourcing (BPO) sector and many remote support roles, valued for English fluency and customer-service skills. Support jobs teach communication, problem solving, product knowledge and working with software, and they can lead to team lead, quality assurance, training, customer success and operations roles.

Channels and what they require

ChannelSkillsTypical metrics
Phone (voice)Clear speech, active listening, calm under pressureAverage handle time, first-call resolution
Live chatFast, accurate typing; handling several chats at onceFirst response time, customer satisfaction (CSAT)
Email/ticketsClear writing, thorough answers, organisationResolution time, ticket backlog
Social mediaBrand voice, public tact, escalation judgementResponse time, sentiment

Key metrics explained

MetricMeaning
CSATCustomer satisfaction score from post-interaction surveys
NPSNet Promoter Score: how likely customers are to recommend the company
FCRFirst contact resolution: solved without follow-up
AHTAverage handle time per interaction
FRTFirst response time
QA scoreInternal review of quality against a checklist

Good agents balance speed with quality: rushing to reduce handle time while leaving problems unsolved hurts FCR and CSAT.

The structure of an excellent support reply

TEXT
Hi Wanjiru,

Thank you for reaching out, and I'm sorry your order arrived late. I understand how
frustrating that is, especially for a birthday.

I've checked your order #1024: the delay happened at our courier's depot. I've refunded
the KSh 250 delivery fee to your M-Pesa (it should reflect within 24 hours), and I've
added a 10% discount code (SORRY10) for your next order.

If there's anything else I can help with, just reply to this email.

Best regards,
Brian, Customer Care
PartPurpose
Greeting with namePersonal and respectful
Acknowledge and empathiseShows you understand the problem
Explain what you found and didBuilds trust
Clear next steps and timelinesSets expectations
Offer further helpLeaves the door open

Handling difficult customers (the HEARD method)

  1. Hear: let them explain without interrupting.
  2. Empathise: "I understand why that's frustrating."
  3. Apologise: for the experience, even if the company isn't fully at fault.
  4. Resolve: offer a solution or clear options.
  5. Diagnose: afterwards, note the root cause so it can be fixed for others.

Stay calm, don't take anger personally, follow policy, and escalate to a supervisor when needed (threats, legal issues, requests beyond your authority).

Tools you'll use

Tool typeExamples
Help desk / ticketingZendesk, Freshdesk, Help Scout, Zoho Desk
CRMSalesforce, HubSpot
Live chatIntercom, LiveChat, Zendesk Chat
Knowledge baseInternal wikis, Notion, Confluence
CommunicationSlack, Microsoft Teams

Free trials and tutorials help you learn the basics; mention specific tools on your CV when you've practised them.

Preparing for assessments and interviews

  • Typing test: practise to reach a good speed with high accuracy (many chat roles test this).
  • English and writing tests: grammar, spelling, comprehension; proofread carefully.
  • Role plays: practise with a friend acting as an angry customer.
  • Situational questions: use STAR (Situation, Task, Action, Result).
  • Technical setup checks for remote roles: internet speed, backup connection, headset, quiet space, computer specifications.

Remote support work setup

  • A reliable computer meeting the employer's specifications.
  • Primary internet plus a backup connection; a UPS for power outages.
  • A noise-cancelling headset with a microphone.
  • A quiet, professional workspace.
  • Understanding of shift schedules and time zones (many roles serve customers in Europe or North America).

Career growth

Next stepWhat it involves
Senior agent / specialistComplex cases, mentoring new agents
Quality assurance analystReviewing interactions, scoring, coaching
Team lead / supervisorManaging a team, schedules, metrics
TrainerOnboarding new agents, creating materials
Customer success managerProactive relationship management with key customers
Workforce management / operationsForecasting, scheduling, process improvement

Practice

  1. Rewrite three blunt replies into empathetic, solution-focused responses.
  2. Role-play an angry customer call using the HEARD method.
  3. Take a typing test and set a 4-week improvement goal.
  4. Write a knowledge base article answering a common question for a fictional company.
  5. Prepare STAR answers for three common customer service interview questions.
Think about it: A customer angrily demands a refund that company policy doesn't allow. How do you respond professionally?Show answer

Listen, acknowledge their frustration, and explain the policy clearly and politely without blaming them. Offer the alternatives you can provide (replacement, credit, repair, escalation to a supervisor for review), set clear expectations, and document the conversation. Staying calm and offering options often resolves the situation even when the exact request isn't possible.

Check yourself

  1. What does BPO stand for? Write the three words.

    Show answer

    business process outsourcing

  2. Which interview answer method uses Situation, Task, Action, Result?

    Show answer

    STAR

  3. What should you have besides home Wi-Fi for remote work?

    Show answer

    backup internet

  4. A good support reply should thank, solve and ...?

    Show answer

    confirm

  5. Name one help-desk tool used in customer support.

    Show answer

    Zendesk

  6. What does CSAT measure? (two words)

    Show answer

    customer satisfaction

  7. What does FCR stand for? (three words)

    Show answer

    first contact resolution

  8. In the HEARD method, what does the R stand for?

    Show answer

    resolve

Lesson 26 of 32 in Make Money Online · Printable course notes