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Option 5: Shares on the Nairobi Securities Exchange (NSE)

When you buy a share of a company listed on the Nairobi Securities Exchange (NSE), such as a bank, telco, insurer or manufacturer, you become a part-owner of that business. Unlike CFDs, you own the asset, can receive dividends, and can hold for years. You can also try to trade shares in the short term, which is much harder.

1. What it is

The NSE is Kenya's licensed stock exchange, regulated by the CMA. Shares are held electronically in your account at the Central Depository and Settlement Corporation (CDSC). You buy and sell through a CMA-licensed stockbroker (or investment bank), many of which offer mobile apps.

2. How it works: example

You buy 100 shares of a company at KSh 25 = KSh 2,500 (plus fees).

  • After a year, the price is KSh 30 → value KSh 3,000 (+KSh 500, before fees), and the company paid a dividend of KSh 2 per share → KSh 200 (minus withholding tax).
  • Or the price falls to KSh 20 → value KSh 2,000 (−KSh 500 on paper). If the business is still sound, a long-term investor may keep holding; if not, they may sell.

Returns come from price growth and dividends. No leverage is involved when you buy shares with your own money, so you can't lose more than you invested.

3. How to start (step by step)

  1. Choose a CMA-licensed stockbroker (check the CMA's list of licensed stockbrokers and investment banks). Compare fees, app quality and customer service.
  2. Open a CDS account through the broker (ID, KRA PIN, bank details; often fully online).
  3. Fund your account (bank transfer or M-Pesa, depending on the broker).
  4. Research companies: annual reports, profits, debt, dividend history, management, industry outlook.
  5. Place an order in the app: choose the share, quantity and price (a limit order sets the maximum you'll pay).
  6. Track: dividends, annual general meetings (you can vote as a shareholder), company announcements.

NSE trading hours have been 9:00 am to 3:00 pm on weekdays (check the current hours). Trades settle a few business days after execution.

4. Costs

  • Brokerage commission plus statutory levies (CMA, NSE, CDSC) on each buy and sell; total costs are a percentage of the trade value
  • Possible minimum fees per transaction
  • Withholding tax on dividends (deducted before you receive them; resident individuals have paid 5% on dividends from listed companies; check current rates)

Because of transaction costs, buying and selling often eats into returns. Long-term holding is usually more efficient.

5. Risk level: medium (long-term, diversified) to high (concentrated or short-term trading)

  • Company-specific risk: profits fall, scandals, poor management; a share can fall a lot or (rarely) the company can fail.
  • Market risk: the whole NSE can fall during economic stress, high interest rates or when foreign investors sell.
  • Liquidity risk: some smaller NSE shares trade rarely; selling quickly at a fair price can be hard.
  • Diversification (several companies across sectors) reduces company-specific risk.

6. Regulation and protection

The NSE, stockbrokers and the CDSC are regulated by the CMA. Your shares are registered in your name at the CDSC, separate from the broker. The CMA also oversees an Investor Compensation Fund intended to compensate investors in certain cases of broker failure (check current limits and rules).

7. Who it may suit

  • Long-term investors who want ownership in Kenyan businesses and dividends.
  • People willing to read company results and hold through ups and downs.
  • Short-term trading of NSE shares is possible but limited by liquidity and fees; it suits few people.

Alternatives for diversification without picking shares: unit trusts / collective investment schemes that invest in shares, and the NSE's exchange-traded funds where available.

8. Red flags and scams

  • "Hot tips" on WhatsApp promising a share will double next week (sometimes "pump and dump" schemes)
  • Unlicensed "brokers" or people asking you to send money to their personal accounts to buy shares for you
  • Phishing messages pretending to be from your broker or the CDSC asking for PINs

9. Verdict

NSE shares are real ownership in Kenyan businesses, with dividends and long-term growth potential, regulated locally, and with no leverage. They suit patient, long-term investors who diversify and accept that prices fall at times. Short-term trading of NSE shares is costly and difficult for most people.

Check yourself

  1. What does NSE stand for? (three words)

    Show answer

    Nairobi Securities Exchange

  2. What type of account at the CDSC holds your shares? (three letters)

    Show answer

    CDS

  3. Payments a company makes to shareholders from profits are called what?

    Show answer

    dividends

  4. When you buy shares with your own money (no leverage), can you lose more than you invested? (yes or no)

    Show answer

    no

Lesson 6 of 12 in Trading & investing options explained (10 markets, honest risks) · Written by · Course notes